Taste it.
Believe it.

We create next generation seafood.
Discover

Replacing shrimp
one tail at a time

The food system is out of balance. Mass production and excessive waste of animal based products put unhealthy pressure on ourselves, animals and the planet. 92% of the world's CO2 is stored in marine vegetation and every 6 days marine vegetation the size of Germany is being destroyed by fishing trawlers.
Our vegan tuna with fried potatoes
The food system is out of balance. Mass production and excessive waste of animal based products put unhealthy pressure on ourselves, animals and the planet. 92% of the world's CO2 is stored in marine vegetation and every 6 days marine vegetation the size of Germany is being destroyed by fishing trawlers.

Delicious

We’ve set up a weekly feedback cycle with consumers and seafood lovers to have a direct feedback loop and iterate rigorously to hit all sensory aspects.

Nutritious

We pride ourselves in creating the next generation of seafood rich in macro and micronutrients. Nothing to worry about with your diet. It's click and fry!

Planet Friendly

Our shrimp prototypes cut up to 70% of CO2 emissions compared to conventional farmed shrimp. They're also animal-friendly!

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Meet the Founder

Ordinary Seafood was founded in 2022 by Dr Anton Pluschke. Originally from the other side of the world, Anton came to Berlin to solve one of the world's largest problems: Reducing pressure from the food system. Growing up near the ocean in Australia, Anton saw the issues of climate change and fishing first hand. He is committed to creating delicious, nutritious and sustainable seafood to reduce pressure on the marine ecosystem.
”The extent to which we consume and produce animal-based products is simply unsustainable. Let’s take minced meat or milk – I no longer need the conventional and only eat alternatives, because for me they’re as good as the animal version.” Anton envisions a future in which alternatives will have replaced 95% of the total protein consumption.

The truth is Anton has cut his consumption of animal-based produce by 90%, but has the same struggle that 42% of the population have: “People are actively reducing animal-based products, but it’s just really hard when there are no convincing and delicious alternatives on the market to switch to.”
Hence, while other amazing startups and big corporations are working on solving other categories, Anton has set out to crack the seafood category for you. I mean, who wouldn’t love a nice king tiger prawn on the barbie, or a salmon on your bagel for Sunday brunch with all the upsides and no downsides.

Anton believes Ordinary's unique scientific approach to creating the next generation of seafood alternatives sets them apart. Starting at the core of conventional seafood on a molecular level, they recreate taste and texture so that their end product perfectly matches the real deal.

Anton, who has a PhD in Food Science and Biotechnology, has been joined by Dr Fabian Machens, a world class molecular biologist and Tim Meier, an expert Food Technologist, to take on the quest of becoming the most knowledgeable team to recreate seafood.

Products

We are happy to share with you our first products: salmon and tuna shreds.

Contact us right away to get a sample.

Click below for more information about our products:
Product data sheet

FOOD SERVICE

Our products are available in frozen format to restaurants, hotels, catering etc. Click below to contact our sales team and to place your first order.

orders

ORDINARY 
PEOPLE

Can't wait to try our delicious products? We are partnering with restaurants and cafés. See below to find a location near you.

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Novelty For Them GmbH emerged from the "Mana Biosciences" project at the University of Potsdam, which was funded by the German Federal Ministry for Economic Affairs and Energy and the European Social Fund as part of the EXIST program (FKZN FKZ 03EGSBB216).